Brand management

One of our strengths is the design, development and further expansion of well-known brands, and not only in tourism or sport. The most popular brand in Vorarlberg, VORARLBERG MILCH, has become an absolute no. 1 brand in recent years with the award-winning Ländle products. The main goal of brand management is to define the brand’s own range of offers in contrast to the competitors’, and to differentiate the brand’s own products or services noticeably from those of its rivals.

Sölden.Ötztal

„The Bregenz advertising agency Atypisch scores a real bullseye. It is developing new brand architecture for the Ötztal, Sölden and Obergurgl. The new Ötztal logo is very well received and is spreading quickly in the valley. And it's got what it takes to become a new classic. In 2016, it is still fresh, timeless and striking.“

(Excerpt from: 10 years of Ötztal tourism 2006-2016) 

Umbrella brand strategy

Mountain lifts, cable cars and tourism associations are also appearing to a greater extent under a joint umbrella brand in tourism. A superior brand in a region has more funds available for joint marketing. A uniform advertising presence guarantees high recognition value (scope) and, generally, a high level of acceptance in the target group through varied offers and services.

Umbrella brand strategy

Mountain lifts, cable cars and tourism associations are also appearing to a greater extent under a joint umbrella brand in tourism. A superior brand in a region has more funds available for joint marketing. A uniform advertising presence guarantees high recognition value (scope) and, generally, a high level of acceptance in the target group through varied offers and services.

Vorarlberger Milch

The Atypisch agency creates the most successful Ländle brand with the highest level of brand recognition and brand popularity in Vorarlberg. 
Vorarlberg Milch has been supported by the Atypisch agency since 1995.

Awards: In the hit parade of Vorarlberg brands, Vorarlberg Milch has been the winner 8 x in a row in a ranking of the most popular Ländle brands.

Serfaus-Fiss-Ladis

Support since 1999
The most successful family destination in Austria
In Serfaus-Fiss-Ladis, the “Enjoyment” campaign was launched as one of the first ever, and the resulting slogan “We are family” was developed in 2000 together with TVB and Atypisch. 

Other customers

Damüls-Mellau, Serfaus-Fiss-Ladis, Skischule Serfaus, Obereggen, Latemarium, Pfronten, Schilthorn, Aletsch Arena, Patscheider Sport, Sport Riml, ESW, Vorarlberger Brennstoffhandel

Vorarlberg Milch

Lang und Schiller Steuerberatung

Wir sorgen für eine coole Bilanz

Municipal Lochau

We design the new brand strategy for Lochau. This is one of the main aspects for the visualization of a new trade mark which includes the modern aspects from today and the visions of tomorrow.

Damüls-Mellau

Winter sports enjoyment around the Mittagsspitze. Damüls-Mellau-Faschina, the largest ski resort in the Bregenz Forest, is also one of the three largest ski regions in Vorarlberg, with 109 kilometres of pistes, and 29 cable cars and lifts. The ski area offers skiing enjoyment with guaranteed snow on perfectly prepared ski pistes at all levels of difficulty. The latest cable car and lift facilities benefit from constant investment, guaranteeing premium-class transport comfort in the extensive ski region.

The most successful family destination in the Alps

Serfaus-Fiss-Ladis
Ski School Serfaus
Patscheider Sport Serfaus 

Swiss Skyline – Eiger.Mönch.Jungfrau 

BOND WORLD 007– Interactive Bond experience!

Amongst others you will find in the peak building an interactive exhibition, which shows scenes from the James Bond film "On her Majesty's Secret Service" as well as general background information.

Aletsch Arena

It’s no coincidence that this natural phenomenon – with the Great Aletsch Glacier and the Aletsch Forest – is particularly treasured by UNESCO. It has been protecting the largest glacier in the Alps for a long time as part of the UNESCO World Heritage Site of the Swiss Alps Jungfrau-Aletsch. The three viewpoints offer the most stunning views of the great glacier and the four-thousanders of the Pennine Alps.

Der letzte Sander von Oberried 

In cooperation with the Aletsch Arena we design the event advertising for the OK Freilichtspiele.

Obereggen Bergbahnen AG

The natural jewel of the Latemar Massif forms the breathtaking backdrop for the Latemarium – a realm of experiences and sensations in Obereggen, Pampeago and Predazzo. The magnificent massif, surrounded by unique hiking trails, has been designated one of the most beautiful and valuable landscapes in the world by UNESCO from a geological, botanical and scenic point of view. The new adventure trails take you through ancient mountain forests and luscious green meadows to Alpine huts providing refreshments. The Latemarium can be reached in just 20 minutes from Bolzano and in just 10 minutes from Cavalese.

(Excerpt from: Latemarium, Pocket Folder Summer 2016)

Pfronten

Holiday journal 2019

Mountain Management relies on professional, dependable partners for the implementation of its projects:

TYPICO – Trade fair construction | Architecture | Art | Light | Events | Outdoor advertising

BULU – Full-service printing | Digital printing

PRONATOUR – Developing and implementing Experience projects

EPA MEDIA – Outdoor advertising | Poster panels | Poster lights | City lights

STRÖER – German cities | digital media

bergfex – Online Media

Schneehoehen.de – Online Media

Skiresort.de – Online Media

VOL.AT – Online Media