Brand management

One of our strengths is the design, development and further expansion of well-known brands, and not only in tourism or sport. The most popular brand in Vorarlberg, VORARLBERG MILCH, has become an absolute no. 1 brand in recent years with the award-winning Ländle products. The main goal of brand management is to define the brand’s own range of offers in contrast to the competitors’, and to differentiate the brand’s own products or services noticeably from those of its rivals.

Sölden.Ötztal

„The Bregenz advertising agency Atypisch scores a real bullseye. It is developing new brand architecture for the Ötztal, Sölden and Obergurgl. The new Ötztal logo is very well received and is spreading quickly in the valley. And it's got what it takes to become a new classic. In 2016, it is still fresh, timeless and striking.“

(Excerpt from: 10 years of Ötztal tourism 2006-2016) 

Umbrella brand strategy

Mountain lifts, cable cars and tourism associations are also appearing to a greater extent under a joint umbrella brand in tourism. A superior brand in a region has more funds available for joint marketing. A uniform advertising presence guarantees high recognition value (scope) and, generally, a high level of acceptance in the target group through varied offers and services.

Umbrella brand strategy

Mountain lifts, cable cars and tourism associations are also appearing to a greater extent under a joint umbrella brand in tourism. A superior brand in a region has more funds available for joint marketing. A uniform advertising presence guarantees high recognition value (scope) and, generally, a high level of acceptance in the target group through varied offers and services.